Book your online or in-person classes,
or even a hybrid combination of the two,
with an inspiring and world-class lecturer.

online courses

I offer year-round seamless, engaging and interactive online classes by working hand-in-hand with business schools and universities towards this option. As a highly connected and experienced professor with a unique and effective e-learning teaching method, I create a supportive online environment and a successful learning experience for the learners.

onsite courses

Recognized by top-notch schools and dearly praised by my students, I give year-round customized and up-to-date in-person courses, workshops and masterclasses on various subjects, and all around the world. These education solutions delivered onsite provide an extremely productive, interactive and caring environment which help focus on learning, information retention and individual success.


A unique teaching method

The unique teaching experience provided, along with my innovative learning and teaching method which have been perfected for years now, are the foundations of my strong and unmatched reputation in the modern pedagogy world. This simply translates into students’ successes, schools and universities loyalties, increased customers’ confidence, which ultimately drive more hand-sewn sessions that captivate the audience.

Choices for learning

Find out the possible course options I offer for each subject and let’s connect to cover the details.

Strategic Marketing Management

International business management / Market research and Consumer behavior / Positioning and Brand development / Marketing mix / Marketing plan / Pricing strategies / Campaigns and Experiential marketing

Digital Marketing

Digital business / Search Engine Optimization (SEO) / Content marketing / Social media strategy / Mobile marketing / Search Engine Advertising / Email marketing / Digital marketing analytics / Strategic design

Digital Transformation

Blockchain / Cryptocurrencies / Non-fungible tokens / Change management / Business strategy and anticipation / The 4th industrial revolution / Critical thinking and Disruption / Robotic process automation and Artificial Intelligence

Big Data & Consumers Insights

Customer journey and personas / Customer needs identification / Ethnography and Anthropology / Maslow psychology / Quantitative vs Qualitative data / Insights identification/ Data mining, Extraction and Visualization / Data management

Event Management

Branding strategy / Planning / Budgeting / Funding and Sponsorship / Public health / Safety and Insurance / Crisis management / Evaluation


Business communication / Intercultural management / PR management / Crisis communication / Messaging strategy / Content management / Visual communication


Graphic design: Imaging and Typography / Technical fundamentals / Cultural marketing / Web design: Ux & Ui / Design thinking & strategy


Retail Marketing / Shop-fitting / Category management


I had Baptiste Tricoire as a marketing teacher this year and I would highly recommend him. His teaching style is unique and innovative. He knows how to make his classes interesting and interactive. Baptiste is someone you can definitely learn from in life. A teacher I will remember.

Eva Serra


Baptiste was my lecturer in AMOS, the Sport Business School. From the first class, I understood that he was different from others. His energy and his American spirit create a great atmosphere in class. Baptiste have a fresh attitude, he is THE lecturer 2.0 ! I'm giving him my full recommendation.

Rayan Cherifi

Sports Management

I had the utmost pleasure to have him as a real estate marketing teacher. He has always been driven to develop our skills. His talent at teaching simple concepts as well more advanced topics are both truly superior. I highly recommend him to any organization and for teaching position.

Benjamin Gozlan

Real Estate

I’ve never been the biggest fan of Marketing until I (re)discover this field with Mr Tricoire. I can’t thank him enough for being the most caring and experienced professor on that subject, always available and truly willing to help. We all agree on the fact that his innovative teaching method is top notch!

Maxime Gravet